REIMAGINING FINE ART 

by STACEY MARCUS

THE TEAM AT ARTISTIC TRANSFER is on a mission. While its primary purpose is to represent artists by giving them the widest possible market through the preservation of their art and the production of high-quality giclée reproductions, the Dallas-based company is quietly revolutionizing the way fine art is re-created, elevating the realm of possibilities for not only artists but for interior designers, homeowners and businesses to create high-quality custom works. The by-product of Artistic Transfer’s brilliance at capturing images with an innovative technology is that it opens a wide world brimming with color, creativity and infinite options to enjoy fine art.

Joseph Raymond, Heart of Blue, acrylic on deep canvas, 60″ x 48″

Acclaimed artist Victoria Moore, whose work is part of collections at The Smithsonian and National Air & Space Museum, has been working with the Artistic Transfer team for more than a dozen years. “Artistic Transfer’s enthusiasm and support for its creative technology and the artists they serve is contagious,” notes Moore. “The ability to support the design community with custom solutions in color, size and substrate options opens the options for artists to collaborate with designers to achieve unique outcomes for their clients.”

More than a hundred artists across every creative genre are part of Artistic Transfer’s portfolio. Through its market research, Artistic Transfer translates the preferences of interior designers and the commercial sector to cherry-pick artists who have high quality and high standards, such as Moore, whose numerous accolades include a commission of President Ronald Reagan in 1986. “The talent at Artistic Transfer offers a bridge between the artist and designer. Artistic Transfer not only offers the artist reproductions of their originals in the form of limited editions, it also enhances the artist’s opportunities to expand their vision by working with designers and decorators to create custom visual experiences for their clients,” says Moore.

Stephen Hackley, Goddess, oil and copper leaf on gallery wrap canvas, 60″ x 48″

Dallas abstract artist Julia Ross notes that her partnership with Artistic Transfer has been a great inspiration and value. “Artistic Transfer enables designers to connect with the artist to curate the space envisioned for residential or commercial designs. In collaboration with Artistic Transfer, I am working with design showrooms in The World Trade Center on commissioned art pieces as large as a 72-by-109-inch sofa-sized original and limited edition artwork,” says Ross.

By using cutting-edge digital imaging technology, Artistic Transfer captures the full spectrum of color, light and shadow in a way that accurately reproduces the richness, texture and depth of original paintings, creating beautiful works of any size and dimension—from postcard size to billboard size—with unequaled image fidelity and precision. Its exclusive image capture technology reproduces and even enlarges artwork to any size with little to no loss of resolution, and the customization options it offers are unlimited.

Photo by Holger Obenaus

Using American-made, archival-quality materials, Artistic Transfer creates prints on canvas, paper, metal, acrylic and commercial-grade wallpaper. Such high quality ensures that the finished work will resist fading and discoloration for more than 200 years when used under recommended lighting conditions—and that level of excellence also adds to the value. The Artistic Transfer pro-value proposition is that its prints retain their value over time and often appreciate in value from the time they are purchased. Creating stunning quality and value has cemented a unique market niche for the cutting-edge company.

The technology was created to solve three specific problems encountered when reproducing works of fine art: capturing the spectrum of colors, working with metallic colors, such as gold and silver, and enlarging the image while maintaining quality and integrity. Throughout the years, Artistic Transfer has perfected its technology to solve these problems. “With our proprietary technology, we’re able to record the full gamut of colors that are difficult to reproduce, allowing us to adds value for clients by maintaining the highest standards, adhering to fine arts compliance laws and staying on top of trends. “We provide quality by exclusively using U.S.-made museum-quality materials and ensuring our prints comply with the fine art laws that 99% of the artists don’t even know about,” says Yangco. “According to the ‘orphan law,’if the current owner of the reproduction or original cannot identify the artist and artwork by doing reasonable due diligence, they are legally allowed to make as many of their own reproductions as they please without violating the copyright.” Yangco also notes that Artistic Transfer uses an optional chip developed in Australia that has all of the artwork’s information. Each chip has a unique DNA number that is registered in a national database. The chip provides provenance and security, solving the problem of the “orphan law.”

ulia Ross, Earth Wind Water, acrylic, 60″ x 48″

Artistic Transfer has three showrooms in the World Trade Center in the Dallas Market Center. Prior to the pandemic, it had a robust roster of live events, including an event with actress Jane Seymour, where Artistic Transfer, with help from the World Trade Center, brought her art to a live event in its showrooms.

Henrietta Milan, Excellence of Gardening, oil on canvas, 36″ x 48″

“Although the team cannot host major live events during this coronavirus pandemic, they can reach vertical markets through virtual events and promotion,” says Yangco, emphasizing that Artistic Transfer is peerless in the fine art industry. “We create stunning quality and value, and that makes us unique.” *

Stacey Marcus is a Boston-based freelance lifestyle, luxury and travel writer. Her works have appeared in Art New England, Boston, Boston Common Magazine, Coastal Design Magazine, Charleston Style & Design, Modern Luxury Chicago, Ocean Home Magazine, Playboy.com, RD.com and many others. A lover of big words and little white dogs, Stacey’s biggest joys are found in life’s simple moments.