Want to impress your partner on Valentine’s Day? Give her a pair of sexy, eye-catching shoes. Want to convince her you really know what a woman wants? Make sure those shoes are among the most comfortable she’s ever worn.
Fortunately, you don’t have to go far to find shoes like this. Just stop in the Charleston Shoe Company on lower King Street. Owner Neely Powell is a talented young designer who studied shoe and accessory design at the Savannah College of Art & Design.
Her shoes come in over 40 styles. Their distinguishing feature is the fabric: it’s made of a supple, supportive elastic that cradles almost any width foot, from ultra-narrow to wide. Colors range from solids and multicolored wovens to festive stripes and animal prints. A variety of heel heights and styles take the line from casual to formal.
Faced with so many permutations of color and style (which all seem, magically, to fit) shoppers often buy two or three pairs at a time. “It’s like crack for women,” jokes Powell.
Her bestseller, the Monterey, is perfect for travel. Its “aggressive” trend is rugged enough to negotiate uneven pavement, while its graceful straps and higher heel move easily into evening. Powell’s tagline for this shoe—“from cobblestones to cocktails”—is on target.
Powell’s success has been meteoric. After opening stores in Charleston and Savannah in 2010, she’s planning others in New York City, Charlotte, N.C., Newport, R.I., and St. Michaels, Mich.
The key to her success? “I quickly learned it’s not about trends, “ says Powell, “It’s about “making something classic and timeless—and getting women out of tennis shoes and flip flops. It’s about being a woman again!”
Charleston Shoe Company
Charleston, SC: 161 King Street and 188 Meeting Street
Savannah, GA: 226 W. Broughton Street
www.charlestonshoeco.com





























