THE BEAUTY OF A DAYDREAM

BY HELEN HARRIS

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rev•er•ie: a state of being pleasantly lost in one’s thoughts; a daydream.

Walking into Reverie Shop Therapy is like entering a dreamscape filled with beautiful objects and pleasant thoughts. Here you’ll be tempted by rescued Indian furniture, handcrafted jewelry, unique clothing, beautiful artwork and much more.

When owner and design maven Amey Nicoll purchased Reverie, formerly Encore Interiors, in April 2015, it comprised two floors of consignments and vendor booths. At that time, Nicoll decided to simplify the physical footprint of the business and expand her offerings. She envisioned Reverie as a hub where customers could shop, learn, create and connect. Today, unlike any store in the Charleston area, Reverie offers a carefully curated selection of international and local artisans as well as the opportunity to take part in groups dedicated to yoga, sewing, books, or women’s “co-working” events.

The multifaceted personality of the space reflects Nicoll’s personal style; she welcomes the ever-changing landscape of her store, perhaps because change has been a constant in her life and career.

Nicoll, originally from Denver, moved to Charleston almost eight years ago. Having done a little bit of everything (she has been a makeup artist, salesperson, marketing director and house stager), she is now on her seventh career. An entrepreneur at heart, her desire to learn, create and change is reflected in the mixed-use design of Reverie. Moreover, Nicoll is eager to help others on their own entrepreneurial or creative paths. “This space spoke to a part of my personality. [I believe] there is always something to learn and there’s always something to give back,” she says. Nicoll welcomes individuals looking for an environment where they can find support and network—or even have a business meeting.

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A flex-space room is available to rent for events, classes or meetings. The possibilities are endless for what you will find in this store, and that’s something Nicoll cherishes. She says, “The thing that I love most is that the store makes customers happy, whether they find something they’ve been looking for forever— or something unexpected.”

Three individuals have helped Nicoll bring her vision to fruition: Valerie Harrison, sales maven extraordinaire (who has been with Reverie since the beginning); Patti Morrison, business manager and literary enthusiast; and Molly Griggs, community manager and textile aficionado. “The four of us are as important to the balance of the store as the unique merchandise we carry. I wanted women who would be as dedicated to my vision and the evolution of the business as I am,” says Nicoll.

Browsing through Reverie you’ll find beautiful artwork; architectural salvage; consigned pieces; a New York Timesaccredited boutique bookstore; and pieces from local artists and artisans, including hand-printed clothes for kids and parents, handmade jewelry, and scarves and locally made industrial lighting.

Classes, events and special collaborative sales are regular features at Reverie, from weekly 9 a.m. yoga classes and “Co-Working Women of Charleston” meetings to monthly creative learning opportunities, such as sewing and furniture painting. (Reverie’s event calendar is on its website: reverieshoptherapy.com.)

As the book boutique (LB Book Boutique) grows events will be held, such as ticketed author events, signings and readings, in addition to the store’s monthly book club. “It’s such a great place to have a party or event and not have to clean your house before or after,” says Nicoll with a giggle. “And it’s great for the store, too, because new costumers discover us for the first time.”

The atmosphere of Reverie and the spirited clientele it attracts are just as important as the merchandise the business carries. Nicoll carefully chooses which vendors and artisans to work with, knowing her customer base and their evolving needs and interests.

So whether you’re looking for the perfect piece for your living room, a creative class or a reason to browse, Reverie invites you to break away from the hustle of everyday life, take a moment for yourself and let your mind wander.

Helen Harris is an entrepreneur and freelance writer in Charleston. Find out more at helenharris2.wixsite.com/website.